Sunday 21 February 2016

The impact of Twitter

There is hardly anyone in the modern world who has access to the internet and yet hasn't heard of Twitter. It is a micro-blogging service that has created a major impact on some of the ways in which people communicate with each other.

Twitter was a new concept in the era when social networking was still at its nascent stage. Blogging had been around for a long time; but people found the 140-character limit of Twitter very attractive. People are increasingly moving towards hectic lifestyles nowadays and many simply do not have the time for reading and writing blogs everyday. In this situation, Twitter provided a very handy alternative - 140 characters is something that can be both written and read very quickly! It was also embraced by people who had not taken to blogging previously but had always wanted to express their thoughts on the internet.

Twitter spread rapidly and increasingly began to be used by a large number of people, including celebrities. Twitter has made a huge impact on the way celebrities communicate with their fans. It has blurred the lines shrouding the aura around celebrities and have aided them to connect better and more directly with their fans.

Twitter has come a long way towards giving power in the hands of the people, and not making it the sole prerogative of the authorities. Many civil movements such as the Arab Spring were possible because of the ability to convey short messages to a large number of people using Twitter. A common man can easily convey his/her message to the entire world at the touch of a button. News spreads faster and appears earlier on Twitter nowadays than they do on conventional forms of media. It has also paved the way towards unbiased reporting and giving people the chance to view all sides of a given story; not just the one which the mainstream media chooses to show. Thus, it has made quite a significant impact towards increasing the accountability of the government and also towards increasing the awareness of the general public regarding several issues.

Twitter is also a great source of entertainment. There is no shortage of parody accounts and other hilarious commentators who tweet about everything under the sun. Especially if there is a cricket match going on, Twitter is the best place to be while watching cricket on television. Twitter is committed to freedom of speech and thus, it has made an impact on diluting the barriers in communication between people. Like any other tool, however, Twitter has been subject to misuse as well. Some elements have been known to use Twitter to spread false rumours and also inciting hatred among groups. Terrorist organizations such as ISIS have also used Twitter to spread their ideology.

Twitter is a great micro-blogging website with tremendous impact. If used in a proper way, it can enrich all our lives.


This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

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